#MarketingAutomation – Salesforce Launches the Next Generation of B2B Marketing Automation
This announcement came out back in the beginning of April. As with any news release, this one promises the world, but I’ve been keeping my eyes open looking for any comments that are NOT directly form the original press release or Salesforce/Pardot. However, I haven’t seen anything yet. If I do, I’ll post them here.
My concern is that Marketing Automation tools may soon become so complex, that they become difficult for smaller companies to implement and use effectively. This may be the strategy for Salesforce/Pardot, addressing large enterprises and creating their own version of vendor lock-in. However, as a pre-Salesforce user of Pardot, I really liked the ease of initial set-up and use of the product.
It may be just the natural cycle of business that the early entrants into the market continue to evolve to address more sophisticated users (and more resource rich customers), clearing the path for new entrants into the field that specifically address those customers that are left behind as the early entrants evolve.