#ContentMarketing – Standing out through relevance
This article was originally titled “5 Ways to Stand Out in a Sea of Content.” However, I boil it down to simply making sure that your content is relevant to the “pain points” of your prospects.
Your audience will forgive a lot, as long as you give them solid ideas, information, or opinions that will help them solve THEIR problems.
http://www.cmswire.com/digital-marketing/5-ways-to-stand-out-in-a-sea-of-content/