Use a Brand Council to Help Steer Strategy
Use a Brand Council to Help Steer Strategy http://zite.to/1pg1bou I’m moderating two sessions on Branding at ITEXPO this week, so I’m sharing this article about Branding and Strategy.
While assembling Band Council as described in the article, it is a great idea to periodically take a stratigic look at your brand and use it to inform your marketing and product strategy. Your brand is a promise to your customers.
You need to undertand that promise, and make sure youer products, sevices and marketing suppport and deliver on that promise.