Marketing Automation Platform (MAP) Selection
As often happens with new technologies, Marketing Automation has become the latest buzzword within the marketing space. Products that were once sold under such banners as email marketing, content curation, list management, inbound marketing platforms, and outbound marketing platforms are all being sold as Marketing Automation.
When selecting a MAP, not only do you have to consider your marketing goals and the features from the plethora of available platforms and point solutions, you also need to consider the technical capabilities of your staff, available internal resources and the implementation/learning curve for each option. In addition, you need to understand the pricing model of any technology being considered and how costs may change as your business grows.
Our structured process will guide you and your team through the steps required to help ensure that you end up with the right Marketing Automation Platform that meets your marketing and budgetary requirements.