Selecting #MarketingAutomation Tech: Setting Expectations is Key
The key takeaway from this article is that you need to properly set expectations before embarking on a Marketing Automation implementation. With products that were once sold under such banners as email marketing, content curation, list management, inbound marketing platforms, and outbound marketing platforms all being sold as #MarketingAutomation, it is easy to understand how everyone in a room might have a different opinion about the true definition of Marketing Automation.
Marketing Automation is booming as, according to Aberdeen Group, best-in-class companies are 67% more likely to use a marketing automation platform. Recently, I had a chance to sit down with Jordie van Rijn for an interview on just this topic. As an industry influencer with a keen eye for MarTech, he […]