Ad blocking tech is a growing issue and it’s moving to mobile – #marketingautomation
Poorly implemented Marketing Automation can often feel like a “big brother” issue to potential prospects. We have to use the information and analytics we have available without making our prospects feel uncomfortable.
This is especially true when we implement anonymous website tracking. This features allows us to track activity on our website with a cookie, even before visitors identify themselves to the system. What a creepy feeling it could be if someone has been accessing ungated content on your website for months and as soon they download a whitepaper or attend a webinar, they get a call from a salesperson who knows exactly what they have been looking at for months prior that moment of conversion.
Cookie blocking can also make Adwords tracking and Remarketing unusable.
Don’t poke the beast. Just because we know something about our prospects, doesn’t mean we need to tell them that we know it.
According to an ad blocking report by PageFair and Adobe, ad blocking tech has already cost $22 billion in lost revenue this year.