Marketing tech pros,‘Frankenstack’ tools and the future | CIO
This sounds exactly like the problem that early providers in the VoIP/UC Space experienced. Lots of tech for “point solutions” but no one attacking the problem from end-to-end. How long will it take the Marketing Technology space to solve this? Has it been solved for VoIP/UC yet…and that space is going on 15 or 20 years now.
Today’s marketers are asked to take control of the digital customer experience, from brand awareness to sales conversion to customer loyalty. To make this work, marketers need an integrated set of tools. Instead, what has emerged are ‘Frankenstack’ tools. CIO.com talks to marketing tech expert Scott Brinker about the challenges that lie ahead.