#emailmarketingfail – Pushing that send button too soon
Not sure exactly how to classify this one. Is it a case of someone pushing that “Send” button without testing, or maybe someone doing a copy/paste on a drip email and then not finishing up the edits before the email was sent automatically?
Either way, someone needs to review how these things are created, proofread and sent out.
This “save your seat” email was sent AFTER the event AND they failed to properly populate the subject field.