Marketing Technology Is Big (Really Big) Business | CIO
Last month, while speaking at IT Expo, I compared the current run-up in Marketing Technology to the revolution that took place 15-20 years ago in the VoIP Space. This article confirms that there is a fundamental shift in marketing taking place. This is much like the fundamental shift that took place in telecommunications when VoIP took hold. That shift caused massive capital investment and changed an industry. The same thing is happening now in marketing.
If you are reading this or following me, you are in the right place at the right time. Let’s make the most of it.