This is the reason you need a Chief Marketing Technologist

This graphic is a great representation of all the technology that might be involved in a modern marketing program. Developing a strategy to maximize the use of all this technology, and then managing and maintaining its implementation is the role of the Chief Marketing Technologist.

For small and midsize companies, it may make financial sense to outsource this function.  Find out more about using a CMT-for-hire here.

Marketing tech: $6.2 billion in funding and acquisitions in last 3 months | VentureBeat | Marketing | by John Koetsier.