Use a Brand Council to Help Steer Strategy

Use a Brand Council to Help Steer Strategy http://zite.to/1pg1bou I’m moderating two sessions on Branding at ITEXPO┬áthis week, so I’m sharing this article about Branding and Strategy.

 

While assembling Band Council as described in the article, it is a great idea to periodically take a stratigic look at your brand and use it to inform your marketing and product strategy. Your brand is a promise to your customers.

 

You need to undertand that promise, and make sure youer products, sevices and marketing suppport and deliver on that promise.