Worth the Spend: New Study Proves that Content Marketing Yields ROI
For those of you who follow me, you know that I am a stickler for analytics. When starting any marketing project or campaign, the first thing I want to know is how I am going to measure the success of that campaign.
This summary of the study titled “Content Marketing ROI” by Kapost and Eloqua, puts some hard numbers around this subject.
Many people forgo “Marketing Budget” in order to focus on “Hard Sales”. The fact is a solid, measurable investment in Marketing is the fuel that drives the sales engine.