State of Content Marketing: We’re Witnessing a Market Correction | LinkedIn
State of Content Marketing: We’re Witnessing a Market Correction | LinkedIn.
One of THE BEST articles on Content Marketing I have read to date.
HOWEVER, what this article does not mention is the important topic of measurement. Content Marketing without measurement is just another incarnation of “stack it high and let it fly” style marketing. Content Marketing needs to be paired with Marketing Automation and Analytics in order to produce measurable ROI.