Top 10 Takeaways From REVTalks: The Revenue Marketing Summit

Top 10 Takeaways From REVTalks: The Revenue Marketing Summit.

The term I use for this is “Click-to-Close Marketing”. ¬†We need to be able to track everything that happens in the chain of events that starts with the first time someone engages with our marketing programs, until the deal is closed.

This will allow us to know exactly what is working, exactly what is not, and instantly know the ROI and top-line contribution of all marketing activities.