Content Marketing: A Hot Topic at ITEXPO 2014
In addition to my duties as moderator at ITEXPO last week, I also ended up as a last minute addition to the panel on Content Marketing. This article about the panel is a little light on content itself, as the panel made many more great points than those mentioned. There were great questions from the audience and lots if interaction.
The quote I made was really about not confusing tactics with strategy. You need to define who you are trying to reach (segmentation) and then determine the behavior you are trying to create. Then you can generate the content and select the tactics. Just because you are blogging or pushing stuff out to social, that does not mean you are engaging in Content Marketing. Take a look at A Short Definition of Content Marketing or What is Content Marketing? to get a good definition of Content Marketing.