Another proof point to TM,DR
As I continue to write this blog, some themes seem to be building organically. Trying to quantify reasons why people don’t read the content that you post is one of them. So far I have talk about TL, DR (Too Long, Didn’t Read) and TM,I (Too Many, Ignored) and TM, DR (Too Much, Didn’t Read).
Here is an article about the fourth annual “B2B Content Marketing” report from the Content Marketing Institute (CMI) and MarketingProfs. It also address TM,I and TM, DR in the context of the quality and relevancy of what you produce.
There are also some observations that support my post about Content Marketing Strategy.