Don’t just Be a Marketing Automation Superhero be Marketing “Avenger”
This article gives some great tips about making your Marketing Automation program more effective. However, you have to remember that in your marketing role, you are part of a larger team whose goal is to close sales.
Marketing is only one member of a Team of Superheros (The Avengers in this century, The Super Friends from the last). You need to understand and manage the strengths and weaknesses of Product Development, Product Management, Sales, Support and Customer Service in order to work together to ensure that the end-goal is met, be it closing sales or saving the universe.